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Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C. Pietro’s nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry. Sourcing the very finest raw materials means travelling around the world. Loro Piana has journeyed to distant lands and the farthest corners of the globe in the pursuit of excellence. Because a commitment to constant improvement means continuing to strive for perfection.
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